A recent study conducted by Truecaller, shows that South Africa, Nigeria, Kenya and Egypt rank among the top 20 countries in the world being plagued by unwanted spam calls.
Truecaller said it was helping Nigerian users block more than 13 million calls, and 25 million spam SMS on a monthly basis.
The company made this known at the launch of its developer programme, Truecaller SDK, its mobile identity product for digital start-ups and app developers, in Lagos.
It added that it would be setting up headquarters in the region and hire key personnel for its operations.
Truecaller SDK enables 3rd party app developers, digital businesses and start-ups to verify end users quickly and frictionlessly by utilising their Truecaller profile with a one-touch and password free experience, according to the firm.
It stated. “The Truecaller SDK is available on Android, iOS and web platforms and can be used by any app or a website to instantly onboard, autofill user information, or verify the user’s phone number based identity through the users’ consent.”
“We see Nigeria as one of the most promising eco-systems in Africa; that’s why we have decided to kick-off our tour in the market. After engaging with some of the top tech start-ups and digital businesses in the country, we are even more convinced that Truecaller SDK – mobile identity solution – will help solve many of their challenges when onboarding and verifying new users,” the Director & Head of Worldwide Developer Relations at Truecaller, Priyam Bose, said.
He added, “ Truecaller has become one of the fastest growing consumer apps in Africa, and has consistently been topping the App Store Charts across the continent for the past two years. The Truecaller app, which allows people to see who’s calling and filter out spam calls and SMS, has already more than 50 million users in Africa. The service is helping users block more than half a billion spam calls on a monthly basis in the region, and more than 50 per cent of all messages being filtered is considered as spam.