Nissan is set to become the first Japanese automotive brand to compete in the all-electric FIA Formula E racing championship starting in 2018.
A statement by Santhosh Kumar Nair, Marketing & Media Communications, Stallion Autos Nigeria, said that the auto company’s move to participate in the growing Formula E series gave it a highly visible global platform from which to spread the message of Nissan Intelligent Mobility – the company’s three-pillar strategy to redefine how its vehicles are driven, powered and integrated into society.
“As the ultimate expression of the thrill of instant acceleration and agile handling that’s at the heart of Nissan zero-emission driving, Nissan is going to electrify the Formula E championship,” said Daniele Schillaci, Executive Vice President of Global Marketing and Sales, Zero-emission Vehicles and Battery Business for Japan, Asia and Oceania.
“Nissan will be the first Japanese brand to enter this growing championship, bringing our long history of motorsports success to the Formula E grid. It will give us a global platform for bringing our pioneering Nissan Intelligent Mobility strategy to a new generation of racing fans,” he added.
Nissan cemented its position as the leading mass-market zero-emission brand with last month’s unveiling of the new Nissan LEAF.
The second generation of the five-door all-electric vehicle is packed with ingenious technology that embraces the early steps of advanced driver assistance.
The new LEAF replaces the first-generation model, which pioneered accessible zero-emission mobility with its launch in 2010. Nissan has sold more than 280,000 LEAFs globally, making it the world’s best-selling electric vehicle. LEAF customers have driven more than 3.5 billion zero-emission kilometers combined.
Launched in 2014, the FIA Formula E championship is a global racing series where teams and manufacturers compete with all-electric powertrains on street circuits set up in major urban centres around the world.
Culled from Here