With growing access to the internet, social media now represents an indispensable channel for businesses to promote their brand, connect with customers, cultivate sales leads and deepen their reach. Considering the increasing utility of the smartphone and other mobile devices, research indicates that up to 80 percent of your target market are actively engaged and reachable on online channels, including social media. The foregoing justifies the need for business owners to pay closer attention to social media, ensuring it is used optimally to achieve marketing objectives. The key to achieving…
Read More6 don’ts of social media for your business
